In 2012, the Forest History Society published “Wood for Bioenergy: Forests as a Resource for Biomass and Biofuels,” a book I co-authored with Amanda Lang. It serves as a primer on the markets, policies and technologies associated with wood pellets, liquid fuels and wood-based electricity and power. In 2021, the Lynn W. Day Endowment sponsored my lecture that revisited our assumptions on wood bioenergy ten years ago – and other forestry-related topics – and how they played out over time (click here to view a replay of the lecture).
Over time, we learned lessons from (1) our own research and (2) the way reporters and the media covered research. We observed how researchers and reporters, while typically operating in good faith to do the best job they can, end up failing to communicate core finding or insights accessibly or accurately. For example, when the Forest History Society commissioned us to author Wood for Bioenergy, the copyeditors recommended, on multiple occasions, that we simplify concepts for the target audience. Generally speaking, we tended to be too “technical” and needed to boil down key findings with context.
Articles in newspapers, on the other hand, tended to suffer from different issues. In 2014, I published an article on this topic in BioResources (“Learning from mistakes in the media to improve the communication of wood bioenergy research”). The article focused on three common errors in reporting on wood bioenergy and forestry that offer guidance for the coverage of research and technical analysis:
- Failure to provide context, which rarely requires exhaustive research or supplementary analysis. Help readers and policymakers get a relative sense for the magnitude of a problem.
- Improperly assigning “causal” relationships. For example, does it only rain when the Red Sox win, or are other factors involved?
- Errors of fact. Double check the basic facts. One faulty assertion casts doubt on the broader work and body of research, which can undermine the careers and efforts of entire research teams.
Being effective in our fields requires skills beyond the technical. Technical skills divorced from the ability to communicate that we have these skills, and the insights we generate from applying these skills, limit our influence. Success and relevance to decisionmakers depends on our ability to communicate what we know to others.